Great Rivers & Routes

Great Rivers and Routes Tourism Bureau is a destination marketing organization which represents Madison, Macoupin, Montgomery, Jersey, Calhoun and Greene counties, and the City of East St. Louis in St. Clair County in southwest Illinois.

Founded in 1985 as the Alton Regional Convention and Visitors Bureau, the bureau transitioned to Great Rivers and Routes Tourism Bureau in 2018 as the size and scope of the organization grew.